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SEO is an acronym for search engine optimization. It is a set of actions and practices applied to a website to make it stand out in search results, for example on Google. In other words, investing in your website’s SEO means implementing best practices so that your website can be found by people searching for your product, service, or area of expertise. With so many competitors and sites available online, appearing in the top results is a great way to stand out to potential customers, as people don’t usually click through to the second page. After all, more than 3.5 billion searches are performed on Google every day.

1. High return on investment

One of the main advantages of SEO is the relatively high return on investment compared to other forms of search engine advertising, such as Google Adwords. A website appearing organically in Google results costs nothing more than a professional SEO service and getting good content for positions.  On the other hand, the cost is independent of the amount of traffic you can bring to your website. For example, if you run a campaign on Google Ads (formerly known as Google Adwords), you pay every time someone clicks on an ad, so every person who visits your site has a cost, whereas with SEO positioning you always have a constant cost, no matter how many users visit your site.

2. Long-term positioning

One of the benefits of SEO is that it is a long-term digital marketing strategy. If you manage to have a good SEO ranking, regularly put optimized content on the web and do a little maintenance, you will not easily capture the top positions of search engines.

As we mentioned in the previous paragraph, this does not happen with Google Adwords campaigns, once the campaign is over, there is no more traffic to the site.

3. Increase in local traffic

The first 3 positions of the search engines receive more than 75% of the clicks and less than 10% of the users go to the second page of the search engines because the users prefer to search again. The data speaks for itself when it comes to the benefits of appearing in the top positions of Google.

To properly position a website, you need to conduct a keyword research or keyword research and identify all the terms that your customers use to find your products and services. As a result, the traffic that actually arrives at your site will be of higher quality because you are offering what your customers are looking for.

4. Increase in sales or conversions

SEO is much more than just traffic. The implementation of good SEO measures helps to optimize the conversion rate of the website. To do this, we need to optimize all elements of our website that are relevant to sales or conversion, such as. B. the purchase funnel, the pages that conversion users can access, and the product and service sheets. We need to find out what search terms are used by users shopping on our site and focus our efforts on attracting more visitors to our site.

On the other hand, we are not getting the most out of SEO if we are generating web traffic but not increasing sales or conversion. Therefore, you need to optimize the purchase funnel to identify technical errors, unnecessary steps, purchase forms that ask for too much information, or just information that the user doesn’t understand, making it difficult to increase conversions. There are many tools that allow us to monitor what users do on our site to detect errors or processes that make it difficult for users to shop.

5. Promotion of the non-stop network

The main benefit of SEO is the ability to make your website visible 24 hours a day, 365 days a year. This is not the case with Google Ads campaigns, because once the budget is used up or the campaigns are stopped, your site no longer appears in the search results. SEO is an investment that will bring you results over a long period of time. Once your site is optimized, if you regularly upload quality content and make sure everything is correct, no one will be able to knock you off the top spots.

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